Professional Experience
For an updated version of Holly’s professional overview, review her LinkedIn profile here.
Cannabis Background:
Oaksterdam University – Alumni
Active alumni – Graduate 2011
Best Pitch Award Winner – Healthy Headie Lifestyle, Inc.
• Arcview – raised over $250k through the network, last attended 2018 SF Conference
• WeedClub
• CannaFndr
• New West Summit
Speaker
• Cannabis Collaborative Conference
• New England Cannabis Convention – Key Note (2)
• New West Summit
• Canopy Boulder
• National Cannabis Industry Association
• Arcview
• Boston Freedom Rally
Media / Appearances
• Dope Magazine
• VICE
• International Business Times
• The Cannabist
And over 20 others!
Groups & Organizations
2014 – 2018
NCIA – National Cannabis Industry Association
SSDP – Students for Sensible Drug Policy
East Bay Canna Community
2012 MPAA Volunteer – MassCann Member – Norml
Cannabis Society – Chapter President
Cannabis Society Colorado & California -2012 – Present -Organized local events
Cannabis Society of Boston – Member
WORK EXPERIENCE
Founder – CEO
Healthy Headie Lifestyle – Boston, MA – 2012-08 – Present
Established/developed & maintained brand sales, business development and community outreach. Appeared on VICE, CBS This Morning, Huffington Post, Chronicle & More
Consultant
ADG – Holly Alberti Consulting – Plymouth, MA – Boulder, CO – Oakland, CA
2007-02 – Present
Established ADG, LLC 2007 while exiting corporate America. Initial focus – small business development/social media strategy
Cannabis Focus – Strategy & Development; Consumer Insights, Social Media, Cannabis UI, Business Development, Social Media,Brand Development,Brand Exposure, Product Selection,Public Speaking, Pitch Assistance
Integrated Customer Experience – Marketing
Harborside – Flrish Retail Mngt – Oakland, CA – 2017-10 – 2018-09
Assist & developed overall marketing strategy & business development, brand image and consistency for Harborside Retail operations. Ran all social presence. Support company initiatives and retailer through marketing campaigns. Develop Cross Promotion Programs, Sales Events Vendor Marketing, Community Outreach, Customer segmentation 2018 consumer – analysis – retention/acquisition
Executive Board Member – Membership Director
Plymouth Area Chamber of Commerce -2010-01 – 2013-01
Increase & Retain Membership, Public Speaking, Developed complimentary community involvement programs to support local initiatives.Managed BNI Chapter. Worked directly with the business community – Town Officials. Event Production, Social Media, Networking Training Initiatives
Founder & President
Holly Painting – Plymouth, MA -2003 – 2013
Residential and commercial painting company. Focused on pharmaceutical, clean rooms, laboratory space, high end condominiums and hotels in and around the Boston area.
Global Brand Marketing
Reebok – Canton, MA –
2003-10 – 2007-03
Worked my way from an intern to a full time position Supporting branding campaigns and marketing initiatives Artist & Entertainers Women’s Lifestyle & Entertainment
• 50 Cent/Jay-Z/Nelly/Scarlett Johansson Marketing & Celebrity Seeding Strategies Influencer/Ambassador Programs Advertising Social Media
EDUCATION
Bachelor’s in Business
Curry College – Canton, MA 2002 – 2005
AWARDS – Other Awards
• Cape & Island Business Magazine – 40 under 40 Award
• JetBlue Above & Beyond Experience
• DECA Awards